Slavery Footprint

The site is putting across a serious message, in a somewhat playful manner. It is engaging, as it needs the user to read all text about what is actually happening in the world.

As you scroll, small bits of information are put onto the screen by hands - perhaps to show that other people are doing things for you. Other bits have imagery related to the information or a pulled onto screen in another playful way. 

The end of the site - when you reach the bottom - you are asked to take a survey. It is obvious most people would, as they have just scrolled through and read some perhaps shocking information, and would want to do as much as they can to help.

There is also great little slides of how this charity came about and how we have the power to change this - all accompanied by cartoon animations and pictures.