This site is predominantly a collection of interactive experiences, designed on HTML 5, which are intriguing and playful. The set up of the website is great, with a spinning colour wheel used for the navigation of each small experience. All typography is stylish and simple, with rollovers being neat and transitions slick.
For example the typography window wiper may be considered a quirky idea, with not much of a point to it, however the ability to change the direction and speed of the swiper with your mouse makes the user interested. Obviously if this was designed in a crude and unprofessional manner, it would be nowhere near as fun, so it goes to show how much the user relies on presentation. I think that throughout this site, colour has a very important role - with vivid colours catching the eye of the user for each experience.




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